27-05-2021

Nieuws! // Onze postercampagne van het afgelopen jaar, met vormgeving van Studio Matusiak, is genomineerd voor de European Design Awards 2021!


Met Studio Matusiak creëerden wij deze campagnebeelden, die als rebussen verwijzen naar onze programma’s en reflecteren op het heden. Met deze krachtige beelden, waar het team van Plein Theater deels zélf opstaat, willen wij alle Amsterdammers aanspreken. In het afgelopen jaar dat ons theater meermalen moest sluiten vanwege de corona, verspreidden wij de kunstwerken door de stad en maakten wij de poster tot podium!


"Super happy to announce that my poster campaign for Plein Theater has been nominated for the European Design Awards 2021!

In collaboration with Plein Theater, I created a series of campaign images in the form of rebuses referring to the programs; images that were used on various channels, linking to each other and distributed as posters throughout the city. They weren’t just seen as ads, but as works of art, and actually became a stage because of their presence everywhere.

I’d decided to cast everyday people as models and not have them look straight into the lens. Instead, I had them figure as ‘coat racks’ for the attributes that did the storytelling, and had their eyes covered by objects as an experiment to see if the absence of eye contact can have a powerful effect in a poster image.

Thank you European Design Awards! Am honoured!!" - Paulina Matusiak

Creative direction and design: Paulina Matusiak
Photography: Paulina Matusiak & Eddy Wenting

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